Powerhouse Players Join Pepsi to Champion Women’s Football Worldwide
Pepsi Unveils Global Line-Up of Trailblazing Women Footballers: Alexia Putellas, Lauren James, Farah Jefry & Caroline Graham Hansen Join Forces to Refresh the Game
In a powerful celebration of female athleticism and the spirit of sport, Pepsi has announced its latest line-up of global women football ambassadors, spotlighting four exceptional talents who are redefining the game on and off the pitch. Joining existing ambassador Leah Williamson, the new roster includes Spain’s Alexia Putellas, England’s Lauren James, Norway’s Caroline Graham Hansen, and Saudi Arabia’s Farah Jefry—each bringing unmatched skill, passion, and a bold new energy to the global football stage.
This summer, these unstoppable women will headline Pepsi’s latest campaign, showcasing their “unapologetic challenger spirit” through dynamic murals and global city takeovers. The initiative not only reflects the brand’s enduring legacy in football, but also marks a renewed commitment to amplifying women’s voices in the sport.
Icons of a New Era in Women’s Football
Alexia Putellas – The two-time Ballon d’Or Féminin winner from Spain is celebrated for her elegant playmaking, vision, and leadership. “This is going to be a summer to remember,” Putellas said. “To do it as part of the Pepsi family is incredible.”
Lauren James – One of England’s brightest stars, known for her technical brilliance and fearless creativity, joins the campaign with immense pride. “Sharing this spotlight with such amazing athletes is an honour,” James shared.
Caroline Graham Hansen – A Norwegian powerhouse and Ballon d’Or Féminin nominee, Hansen is respected globally for her tactical intelligence and relentless drive. “We’re seeing the game reach new heights,” she said, “and Pepsi’s support will take that energy even further.”
Farah Jefry – A rising star from Saudi Arabia, Jefry is a symbol of the growing momentum in Middle Eastern women’s football. As the top scorer in the inaugural Saudi women’s league, she brings both talent and representation. “Joining Pepsi’s iconic roster is a dream come true,” she said.
Celebrating Women, Fueling the Future
With over 260 international appearances among them, these women are more than athletes—they are role models, pioneers, and cultural changemakers.They will have an impact far beyond the field, encouraging another generation of fans and future footballers, especially young women, to be bold and pursue the game with confidence.
The Pepsi family ambassadors also include a wider constellation of women in football: Signe Bruun, Josefine Hasbo, Stina Blackstenius, Johanna Rytting Kaneryd, Nadine Riesen, Riola Xhemaili, Jéssica Silva, Tatiana Pinto.
A Global Stage for Women’s Sports
As Pepsi renews its partnership with UEFA Women’s Football through 2030, the brand continues to invest in the sport’s future—on the field, in communities, and in culture. Cathy Graham Kidd, Senior Marketing Director at Pepsi, summed it up: “Our new ambassadors are more than players—they embody a drive to do more and be more. The women’s game is thriving, and Pepsi is proud to be at the forefront.”
To mark this milestone, Pepsi has commissioned vibrant murals in cities like London, Oslo, and Mollet del Vallès, celebrating each athlete’s unique spirit and story.
More than a marketing moment, this campaign is a cultural moment. And as the world prepares for a summer of unforgettable football, Pepsi and its new ambassadors come together to support the rise of women in sport, empower fans everywhere, and refresh the game long into the future.
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