PHILIPPINE LEROY-BEAULIEU JOINS HAUS LABS AS THE FACE OF “WE LOVE CONCEALER,” REDEFINING BEAUTY AT EVERY AGE

Haus Labs Celebrates Beauty at Every Age with Philippine Leroy-Beaulieu

Haus Labs welcomes French actress and style icon Philippine Leroy-Beaulieu as the new face of its “We Love Concealer” campaign, bringing a fresh perspective to the brand’s award-winning Triclone Skin Tech Collection.

With her signature French elegance, confidence and unmistakable je ne sais quoi, Leroy-Beaulieu brings a new energy to Haus Labs’ best-selling complexion category—one that celebrates beauty as an expression of individuality rather than something defined by age.

Best known globally for her role as Sylvie Grateau in Netflix’s Emily in Paris, Leroy-Beaulieu has become an international style icon, celebrated for the effortless sophistication of her on-screen persona and her distinctive real-life aesthetic. Her approach to fashion and beauty is confident, sensual and unapologetically individual, making her a natural fit for Haus Labs’ vision of expressive, inclusive beauty.

For the latest chapter of its Triclone complexion story, Haus Labs is putting a playful, provocative spin on the science behind its award-winning formulas. Following the brand’s “We Love Foundation” campaign starring founder Lady Gaga, the new “We Love Concealer” film turns the spotlight to the Triclone Skin Tech Concealer—and to the idea that great skin and great beauty have no expiration date.

The film begins like a classic beauty commercial, with Philippine reclining in bed, before taking an unexpected turn. Picking up a paintbrush, she transforms the scene into a celebration of creativity, confidence and self-expression.

Campaign lines including “For sexy skin” and “The concealer with the je ne sais quoi” capture the spirit of the campaign: beauty should be personal, playful and driven by attitude—not dictated by age or convention.

Through Leroy-Beaulieu’s distinctive presence, Haus Labs reinforces its commitment to creating innovative, high-performance beauty products that empower people to embrace their individuality without compromise.

“Philippine is the epitome of French Chic, something women globally aspire to. It is that ‘je ne sais quoi’ that relates to Haus Labs, defining beauty as a state of mind. That’s what really inspired the campaign: an energy, not confined by age or looks, but driven by attitude and personal happiness. We want our products to support this idea of self,” said Katharina Korbjuhn, Haus Labs Chief Brand Officer.

For Leroy-Beaulieu, the partnership reflects a shared belief in the power of confidence and individuality.

“I’ve always believed that confidence comes from embracing who you are and allowing yourself to evolve, rather than trying to fit into a certain idea of beauty. Haus Labs celebrates that same sense of individuality and self-expression, which is why this campaign felt so meaningful to me. I find it beautiful to be part of a brand that gives everyone the freedom to see beauty in their own way,” said Philippine Leroy-Beaulieu.

At the center of the campaign is the Triclone Skin Tech Concealer, a medium-coverage, 12-hour concealer designed to seamlessly blend makeup with skincare. Its lightweight formula is designed to brighten, hydrate and visibly de-puff the under-eye area while delivering an undetectable finish.

The formula combines Fermented Arnica, BioFerment 7 Complex and BioTech Caffeine, ingredients that work together to visibly reduce the appearance of puffiness, blur fine lines and improve the look of irritated or tired skin. With 31 shades, the concealer is designed to conceal, correct and brighten while maintaining a natural-looking finish.

The “We Love Concealer” campaign extends across digital, social and retail, showcasing the versatility of concealer and foundation while positioning makeup as a tool for artistry, experimentation and self-discovery.

At its heart, the campaign is about more than complexion. It is a celebration of confidence at every stage of life—and a reminder that beauty isn’t something to achieve, but something to define for yourself.

The new “We Love Concealer” campaign starring Philippine Leroy-Beaulieu launches globally across Haus Labs’ digital platforms and social channels.

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