A Perfect Fit: ONLY India and Smriti Mandhana Bring a New Take to Denim
ONLY India Unveils Autumn 2026 Denim Campaign with Smriti Mandhana
ONLY India brings its signature denim aesthetic to the forefront with its Autumn 2026 Denim Campaign, starring Indian cricket icon Smriti Mandhana. The collaboration brings together the fashion brand’s contemporary approach to denim with one of India’s most celebrated sporting personalities.
ONLY X Smriti Mandhana
For ONLY, denim has always represented more than a wardrobe staple. It is a canvas for confidence, individuality and self-expression—values that sit at the heart of the brand and resonate strongly with today’s young women.
Smriti Mandhana embodies that spirit with ease. As one of India’s most accomplished athletes and influential role models, she represents a generation defined by ambition, confidence and the freedom to chart its own course. Her effortless approach to personal style, both on and off the field, makes her a natural fit for the ONLY attitude.
The ONLY Fit campaign places denim at the center of the story, showcasing a versatile edit of jeans and statement jackets designed to be styled, restyled and worn on repeat.
From relaxed everyday looks to more elevated fashion moments, the collection is built around versatility and movement. Each piece is designed to transition effortlessly across occasions, reflecting ONLY’s belief that great denim is timeless—and that there is no single way to wear it.
A Collaboration Built on Confidence
Speaking about the collaboration, Sumit Dhingra, CEO & Country Director, BESTSELLER India, said:
“Smriti Mandhana is one of the standout icons of her generation, not just for what she has accomplished, but for how she has gotten there: on her own terms, in her own time, always staying true to herself. That quiet confidence and authenticity is exactly what ONLY represents. With this collaboration, we want to inspire young women across India to pursue their ambitions boldly and carry their individuality with pride.”
For Mandhana, the partnership reflects a shared approach to personal style—one rooted in confidence, versatility and authenticity.
“What drew me to ONLY is the ease and energy the brand brings to style. That instantly resonated with me. Denim has always been a go-to in my wardrobe because it fits naturally into my day and gives me the choice to experiment with my look depending on the moment. Partnering with ONLY felt like a natural fit because we share a similar philosophy: trusting your instincts, keeping it effortless and always being open to switching things up.”
Through the Autumn 2026 campaign, ONLY and Smriti Mandhana present denim as an expression of individuality—versatile enough to evolve with the wearer and confident enough to stand on its own.
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