In the heart of Mumbai’s cultural hub is a bouquet of modern women’s aesthetics

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In the heart of Mumbai’s cultural hub is a bouquet of modern women’s aesthetics

Fine jewellery brand, Her Story weaves an impactful tale with its newest store launch at Kala Ghoda and its latest campaign that spotlights the stories of five inspiring, path-breaking women

Kala Ghoda, a popular shopping destination in the art district of Mumbai, has welcomed a new addition to its vibrant retail scene with the opening of a new flagship store by Her Story. Celebrating the driven spirit of the modern woman, this first-of-its-kind jewellery store boasts a wide selection of stunning and unique pieces, ranging from traditional Indian designs to contemporary Western styles. Nestled in a three-storey heritage building, the boutique—designed by award-winning French architecture and design studio RDAI—celebrates individuality amid subtle sophistication. The store’s interiors are elegantly decorated keeping the essence of the brand at the centre of the design and character of the space through art and photography, etched into decor elements.

This move to Kala Ghoda, Mumbai is accompanied by a Her Story campaign to bring alive the ‘perspectives of a modern woman’. Led by five inspiring personalities—Grammy-nominated musician Anoushka Shankar; cricketer Smriti Mandhana; writer, entrepreneur and producer Twinkle Khanna; actor Sobhita Dhulipala and actor and writer Kalki Koechlin—each of the women answers a question that opens up a dialogue on aspects of modernity such as what is balance, tradition, passion, freedom and ambition.

The campaign celebrates the authenticity of women’s voices that captures their aspirations that are often challenged by constructs of society. For Kalki, freedom means “being able to do exactly what I want, without being questioned, with equal opportunities”. Similarly, taking a stance on ‘what is balance’, Twinkle says, “Balance is not about doing anything perfectly – it’s about just doing that task that you have at that moment to the best of your ability.”

Speaking about the collection, Sobhita adds, “When I was a child, I read a journalist describing a very great dancer — ‘to watch her on stage was like poetry in motion’. Those words really struck me. So the minute I read the name of this collection and the poem under it, I felt like my inner essence was honoured.”

There is a story behind each of the five discerning jewellery collections by Her Story — Keepsakes, Limitless, Kaleido, Born to Fly, and Poetry in Motion. What’s more, one of the standout features of the new store is, of course, the intricate detailing of jewellery on offer. From 18K rose gold jewels patterned with trillion-cut faceted diamonds and intricate colour-stone inlay work of lapis and turquoise, the collections feature delicately crafted pieces that showcase the qualities of a modern woman.

“We hope that anyone experiencing the brand takes away the power of these concepts and sees a reflection of themselves in those ideas,” says Sitanshi Talati-Parikh, Brand Creative Director, Her Story.

In addition to Maison’s popular collections, the boutique will showcase two new collections. The Keepsakes collection, inspired by a woman who holds a deep connection to her roots no matter where she may go, is beautifully represented by the thoughts and ideas of British-Indian-American musician Anoushka Shankar. While transgender model and activist Anjali Lama highlights the power of individuality through the Diversa collection — which is inspired by the beauty of diversity.

With careful attention to detail and a strong emphasis on character, Her Story’s new address puts a dynamic focus on authentic personal expression. Ankit Mehta, CEO, Her Story shares, “Moving to a heritage space in the art and cultural hub of Kala Ghoda was the most natural next step for us, after four years of capturing and celebrating a synthesis of rootedness and modernity.”

So here’s to ushering in a new era of the modern woman, transcending beauty norms and embarking on audacious dreams that we dare to dream.

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